Case Study - How modern recyclers power their operations

Gaea supports enterprise recycling teams to transform their operations from spreadsheets to real-time insights and predictable profits.

Backend-Development & Automation


Having written one of the most shared posts on (“How to cash out your Dad’s 401K without him knowing”) FamilyFund approached us looking to build out their own blog.

The blog would help drive new traffic to their site and serve as a resource-hub for users already trying to exploit their network for money. Because it was so important that they own their own content, we decided that an on-prem solution would be best.

We installed 24 Mac Minis bought from craigslist in the storage cupboard of their office. One machine would be used for the web server and another one for the build server. The other 22 were for redundancy, and to DDOS every few months to keep them on their toes.

To optimise their search traffic we used an innovative technique. Every post has a shadow post only visible to web crawlers that is some variation of “Gary Vee is looking to invest in new founders”. Like bees to honey.

What we did

  • Frontend (Next.js)
  • Custom CMS
  • SEO
  • Infrastructure

Working with Studio, we felt more like a partner than a customer. They really resonated with our mission to change the way people convince their parents to cash out their pensions.

Debra Fiscal
CEO of FamilyFund
Less traffic
Page load times
Higher infra costs
Legal fees

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    Main Road, Santon